Social Research
At Eagle Economics, we understand that making informed decisions is crucial for success. Complementing our economics consulting services, we deliver high-quality focus group services to help businesses, government bodies and not-for-profit organisations uncover meaningful insights. With our expertise, you gain a deeper understanding of public opinion, consumer behaviour and stakeholder needs.
Why Conduct a Focus Group?
Focus groups provide a unique opportunity to explore perspectives that numbers alone can’t reveal. Through structured discussions, participants share their thoughts, experiences and attitudes in a supportive environment. Using qualitative methods enables you to:
- Test new ideas or concepts
- Gauge reactions to policies or campaigns
- Identify trends in consumer behaviour
- Understand stakeholder priorities
- Refine strategies based on real-world feedback.
Our focus group services are designed to provide actionable insights that empower you to make decisions with confidence.
- Tailored Focus Group Solutions for Your Needs
We tailor our focus group services to your specific needs and goals. Whether you need to evaluate stakeholder feedback on public policy, assess a marketing campaign or explore community views on a development project, we provide customised solutions that deliver results. Our approach includes
Detailed Planning
We collaborate with you to define objectives, develop discussion guides and recruit participants that align with your target audience.
Expert Moderation
Our experienced facilitators create a safe space for open dialogue during focus group sessions, ensuring every participant’s voice is heard.
Comprehensive Analysis
We don’t just gather data – we interpret it. Our team identifies key themes, patterns, and actionable insights gained during focus group discussions to inform you of your next steps.
Who We Work With
With years of experience across various sectors, we bring specialised knowledge to every project. Our focus group services are ideal for:
Government and Public Policy
We tailor our focus group services to your specific needs and goals. Whether you need to evaluate stakeholder feedback on public policy, assess a marketing campaign or explore community views on a development project, we provide customised solutions that deliver results. Our approach includes
Corporate Sector
Understand market trends, refine branding or test new products and services.
Not-for-profit organisations
Evaluate program impact, gather stakeholder feedback or shape advocacy campaigns.
Whatever your industry, we’re committed to delivering insights that drive positive outcomes.
Our Process
We follow a proven methodology to ensure that every focus group provides maximum value. This includes:
Consultation: We begin by understanding your goals and challenges.
Participant Recruitment: Using our extensive network and screening processes, we recruit diverse focus group participants who represent your target group.
Session Facilitation: Our skilled moderators guide discussions, fostering rich conversations during focus group interviews that yield valuable insights.
Data Analysis and Reporting: Post-session, we analyse findings and provide a clear, concise report with actionable recommendations.
Throughout the process, we maintain a strong focus on transparency, professionalism and integrity.
Get In Touch
Whether you’re exploring new markets, evaluating policies or seeking stakeholder feedback, our focus group services will help you confidently move forward.
Contact us today to discuss your project
